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Wednesday, March 31, 2010

Staging makes a difference

My neighbors have put their house on the market. They moved out and into their new home before the first open house.

The one thing I told them to do was stage the house, but they chose not to. I had the opportunity to listen to people's comments and see their faces as they were leaving the first open house and it wasn't pretty. I popped into the house to see what people were unhappy about and it didn't take long to find the problem areas.

An unstaged house isn't a home. Unless your house is in perfect condition - every single flaw will show up when the house isn't staged. Every flaw will look like a giant obstacle for the new owner to have to overcome. A few simple fixes will seem like a total remodel to potential buyers.

Staging isn't for hiding problems. Staging allows people to fall in love with the place first, then deal with any minor issues that may need to be addressed. Staging warms a space up and gives people an idea of what life in the house could be like.

Remember what your mom used to tell you "you only get one opportunity to make a good first impression".

Before/After photos from stagers at StudioD. Call Susan Goldstein 510-339-9015

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