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Friday, November 21, 2008

Seasonal staging

A Realtor called and asked my advice on staging a house for sale during the holiday season. My suggestion is to stage for the time of year, not for a specific holiday.

When you stage your home for sale you are creating an interesting but neutral palette. If it's winter you can use wools or velvets, darker colors or even winter whites, a fire in the fireplace (or a fireplace video on the TV), and a pot of warm apple cider on the stove to make the home feel cozy and comfortable, especially if it's raining or snowing during your open houses.

Remember, the idea of staging is not to interfere with the buyer's ability to see themselves in the house, but to give them a sense of what the house would be like to live in. Too much decorating and all they will see are the decorations and not the house and if the decoration is not to their taste, then they will be less inclined to feel good about your house. In this market, enticing and pleasing the buyer is more important than ever.

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